Sunday, May 24, 2020

One to pen-etrate the market?

This pen reminds me of how Yellowtail broadened the wine market and benefitted all wine producers.  It demystified wine — from simplifying lingo, to narrowing taste, to pricing affordably.  This was touted among the bluest of blue oceans.



The play between “kurisdasu” and curiosity reveals much about the market that is targeted by this pen.  They are those who have not crossed the line because of the complexity associated with using a fountain pen.  Take unscrewing the cap and refilling ink. Compare that to an effortless thumb push of a ballpoint pen and the quick cartridge change.

The Platinum Curidas is a bridge.  With a thumb push it makes the fountain pen nib retractable, but though a converter it ushers users to the all-too-common fountain pen experience.  Of course it could hold an ink cartridge for quicker refills.  'Quicker’ because there is instruction to remove the cartridge from and put it back in the inner mechanism in the barrel.  If the Curidas were a watch, it is one with complications; and if it were a movement, it is one that is in-house.



In the product page, Platinum highlights air tightness of the nib pocket to retard drying of the ink.  It is an admirable data-backed pitch addressed to newbies and fountain pen afficionados on the key issue around its use.



The pen is 20 grams and a tad over six inches.  Too long to hold in a shirt pocket.  So how does it write?  The ink flow of the fine nib is just nice. It started quickly and rather smoothly with an assurance of a good flow of ink as you go; a delight to write, actually.  The pen holds well because of the good-sized grip.



I had just wanted to make a review, but it quickly became a tear down from the start.  This was when I needed to figure out how to put the thing back after putting in the ink cartridge.

Whoa! Where did that second coil spring come from!?


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